Privacy Policy

This privacy notice tells you what to expect us to do with your personal information.

‘BB Racers’ a brand owned by Brandbase Ltd (“we”, “our”, “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share information when you interact with us online at bbracers.com, and as part of the BB Racers Owners Club.

This Privacy Policy has been designed to meet the requirements of the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), while also aligning with the General Data Protection Regulation (GDPR) (Europe including the UK).

Contact details

Post: Brandbase, X+Why, Unity Place, 200 Grafton Gate, MILTON KEYNES, MK9 1UP, United Kingdom

Email: hello@bbracers.com

What information we collect, use, and why

We collect or use the following information for the operation of customer accounts and guarantees:

Names or Pseudonyms and contact details
Addresses
Payment details (including card information)
Purchase history
Account information, including registration details
Information used for security purposes
Marketing preferences

We collect or use the following information for service updates or marketing purposes:

Names and contact details
Addresses
Marketing preferences
Location data
Purchase or viewing history
IP addresses
Website and app user journey information
Records of consent, where appropriate

Lawful bases and data protection rights

We must have a “lawful basis” for collecting and using your personal information. Which lawful basis we rely on may affect your data protection rights which are set out in brief below.

Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete
Your right to erasure - You have the right to ask us to delete your personal information.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
Your right to object to processing - You have the right to object to the processing of your personal data.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

Keeping customers informed about important service updates such as new product registrations, changes to their account, or security alerts.
Notifying Owners Club members of new car releases, accessories, or competitions, which are integral to the experience of collecting and racing BB Racers.
Sending exclusive content and offers that enhance ownership, such as behind-the-scenes insights, limited-edition announcements, or rewards programs.
Maintaining an engaged community where users can get the most value from their membership, collections, and participation in the BB Racers ecosystem.
Ensuring brand trust and product authenticity by communicating only relevant and beneficial updates to our registered customers.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

Directly from you

How long we keep information

We will store your personal information for as long as you remain a member of BB Racers Owners Club

Who we share information with

Because BB Racers operates globally, personal information may be transferred across international borders. We ensure that any transfers comply with the APPs, GDPR, and other relevant laws by using contractual safeguards (such as Standard Contractual Clauses under GDPR).

Data processors

Firebolt Games

This data processor does the following activities for us: hosting, database management and customer support

Shell

We will share information with this data processor only where relevant and disclosed and for the purposes of their campaign related to the BB Racers Owners Club.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

Last updated: 3^rd September 2025